When do you think is the best time to market for your business? Believe it or not, but the best time to market your photo booth isn’t on the web or through an advertisement. The best time to market your photo booth is at the actual event. Though you may be working, a friendly conversation with event guests can spell more business for the future.
In general, most buyers want a sample of the product before buying. When working an event, capitalize on the fact that your audience is getting to view and try your photo booth before purchasing – and at no expense to you. Your enthusiasm while working the event can speak words for both you and how much fun it is to use your photo booth, which alone can convert a guest into your next purchasing customer.
Never underestimate the power of a business card. It’s a quick and easy way to distribute your company’s contact information. Not to mention, they have a funny way of randomly rearing their heads hours later to deliver a needed second reminder.
Don’t stop at business cards. Setting up a small table next to your booth with flyers and brochure information is a great takeaway for interested guests. You never know if they may be needing a booth in the near future.
Post about the day’s event on your business social media channels. be sure to use any event hashtags and filters if they have one. Take a picture or a quick Facebook Live or Instagram Story with the star of the night – with their permission of course. Not only does this build rapport with your current client, but exposes you to their guest list.
The beauty of PixBooth is that it doesn’t require an attendant, allowing you the freedom to mix & mingle. Take advantage of this and have a good conversation with the guests. If it’s a wedding or personal event, keep conversations in line with the event at hand and steer clear of any direct sales pitches. A simple, “Don’t the bride & groom look great tonight,” will suffice. Is it a business event? The audience is here to network already and a quick hock of your services will fit right in.
Pro Tip: Host an Event of Your Own
Who says you have to set up at someone else’s event to actually book an event? What about hosting an event of your own?
Hosting an event is a great way to introduce people to your business and quickly convert them into customers. Events don’t have to be anything extravagent or super organized, they simply need to be engaging. A simple open house or informational workshop either solo or in tandem with a complementing business will expose you to new audiences to build your list of clientele.