One of the most asked questions from Curator users is about data. “Now that I’ve collected these guest emails, what do I do with them?”
Social media tends to get all the attention, leaving email marketing underutilized by many businesses as a means of communication and promotion. Yet, email marketing is a valuable tool to raise awareness and foster deep relationships with your client base. Today, we’re going to teach you how to get started building your email list with Curator.
The first thing you’ll want to do with collected emails is to drop them in an email marketing platform. Email marketing platforms not only act as storage for your contacts but serve as a platform to create & send beautiful emails, record analytics and move contacts through automated sales funnels.
Email Marketing Platforms
There’s no point in collecting emails if you’re not going to use them. Start reaching out to the emails on your list. Create an engaging company newsletter with fresh content. What that content will look like exactly is up to you.
Some content you may want to include:
The key is to put your emails out there in a fresh and useful way for your audience. Every business is different in their messaging, just don’t forget to add contact information so they can get back to you.
Emails have a low open rate. Afterall, think about how many emails you receive on a daily basis. Probably a lot. Don’t be scared to send emails more than once with slightly different information. It takes putting the same information in front of people multiple times in multiple formats until they receive it.
One way to up the chances of having your email opened is by using good, attention-grabbing email subject lines. This doesn’t mean using all caps and exclamation marks to grab attention, but to craft well-thought outlines that make a good first impression. According to HubSpot there are certain types of subject lines that make people want to click. These subject lines exhibit one (or more) of the following characteristics:
View the article in detail HERE.
There are some events and instances where capturing emails and other data is inappropriate. Collecting emails of guests from clients booking weddings, birthdays and other personal events is poor form. The guests at these events are there to celebrate a loved one, not to worry about whether or not their data is being collected.
Now, if you’re at a business event or are promoting your company, then you best be collecting those emails and handing out business cards while you’re at it.
Growing your email list doesn’t happen overnight, but one worth growing. The key is to remain consistent, provide good content and the growth will take care of itself.